Ijeure Onwadike, Milliner and Creative Director of the vivacious brand, UrezKulture sat down with Zinny’s Box to tell us all about her unique, hand crafted jewellery pieces. Full of life and fearless (her personal motto is ‘the only time you should ever look back is to see how far you have come’) her jewellery brand grew out of a love for bead work.
Interview by Zinny Ogundoyin
How would you describe your brand?
I would describe it as a fashion brand of fabulous, chic, show stopping , unique accessories.
What was your first memory of crafting pieces?
My mum had this saying that “An idle mind,was the devil’s workshop” so whenever she noticed I was less busy, she would send me to the balcony to bead her dresses back then. Slowly but surely I was hooked. I spent most of my free periods beading. It sort of became a hobby than a chore,the obsession grew from there.
I always ask this and it can be a tough question but what is your favourite piece from your collection?
My favourite piece from my collection is an Ankara gold chain combo bracelet. Most times it’s my first jewellery of choice when am dressing up. It’s lovely.
What do your clients say they feel when they wear your pieces?
They always say that my pieces have that unique and personalised touch, that makes them stand out and feel more beautiful once the pieces adorn them. They also say that the UrezKulture piece has the ability to transform any outfit and breathe life into even the oldest of wardrobes.
The amazing prettiness of my pieces keeps my customers hooked and always coming back for more.
How can Zinny’s Box readers who want to experience this fabulousness contact you?
You can like us on Facebook @Urezkulture, follow us on Instagram and Twitter @Urezkulture and for enquiries and bespoke orders, send us an email Urezkulture@gmail.com.
UrezKulture will be showcasing her pieces at the Most Beautiful Girl in Lagos (MBGL) event at the Bespoke Event Centre in Lekki, Lagos, Nigeria on the 31st of May at 5pm.
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