Recently, I stumbled on a photo on Instagram of a lady wearing a pair of earrings that looked to me like a pair of Buccellati earrings. Gorgeous with its distinct filigree design, or so I thought! I clicked the photo to get a better look at it, excited as I always am at the idea of discovering jewellery.
But when I got a closer look, I realised that the earrings were missing the ‘spark’ of the real Buccellati and were indeed a copy or to be polite, a piece heavily influenced by the famed jewellery designer’s work. Which got me thinking 1) how can jewellery designers protect their work from being copied by copycats who are just out to make a quick ‘buck’ 2) do consumers feel any twinge of guilt when they buy an unoriginal piece from a copycat vendor and essentially take money from the real artisan and give to the copycat vendor?
A lot of times it could simply be that the consumer walks into a store, likes a piece without knowing its origin and buys it simply because they like it but oftentimes, they know it is a ‘fake’ but because they can’t afford the original they go ahead and purchase it.
However this act can have the effect of damaging the jewellery designer’s bottom line and many times in watering down their efforts leaving them feeling drained of inspiration.
What is your take on this? Are you a jewellery designer struggling to keep your pieces from the eyes/hands of the copycats or are you a jewellery lover who enjoys buying pieces regardless of their origin? I would love to hear from you.